Rohan Rathore's 'Emptiness'.....Truly...not that empty...

You would have heard about the story about it.....Here is the story.... A song sung by ROHAN RATHORE from IIT Guwahati and he was suffering from cancer. He sang this song for Supriya a girl he loved more than anything and anyone in the world. Unfortunately she didn't return his love but this song was something he felt he had to do. He died just 15 days after recording this song. ( awesome song!! ♥ ♥ )

But do you buy it.....The first time I heard this story...Ithought....Can a cancer patient sing a song in such a smooth voice and clarity in the last 15 days of his life? Other thing is Why would anybody shout out loudly about unsuccessful love and his lover when he know he will be dead soon..well if he does.....is that Love????

Well here is the Truth........... The song in reality is sung by Gajender Verma a music composer and singer based in Mumbai. He is now claiming legal copyrights to this song. The lyrics and written by Aseem Ahmed Abbasee (an RJ and lyricist from Indore and too has worked for MY FM,CHANDIGARH 94.3), http://www.facebook.com/IrfanCDcentre) It has been revealed by some IIT Guwahati students that the story is completely FALSE ! Yes, this was a inhumanly clever marketing tactic by some people. Let’s see what they did right:

1. They knew the song was good. But an underground track does not reach a wide audience easily. So they associated a story with it.

2. It is the young people(school and college students) who are the target audience. So they made a story to target these people. And these people are also easily susceptible.

3. There are two prominent ways of viral marketing. Either make it a funny thing, or make it a Sad scandalous thing. These people stooped so low that they made a story to play with emotions of youngsters who were naive enough to trust them.

4. They used Three strong keywords- LOVE, IIT-GUWAHATI and CANCER. ‘Love’ was enough to pull romantically influenced people. IIT-Guwahati is a prestigious college in India, so it again became an eye-catcher. ‘Cancer’ disabled the reasoning abilities of the target audience and aroused a feeling of pity in them. Game Over.

5. A bunch of idiots found the recipe for a great viral marketing campaign, but it isn’t quite easy to fool anyone across the internet,especially in the age of internet when you can just ask anyone through a chat.

IIT-Guwahati students say that nobody with that name ever existed with such a story. If this incident was real, it would have been in news all over the country. We would not have found about it through a video.

If the motive of this viral marketing was to promote the song, then the masterminds have already lost it. Nobody will believe that the composer-singer is anyone but ‘Rohan Rathore’.

Well really it is a cheap publicity stunt and really good marketing strategy.....but this proves that we can be fooled easily....Youth.. :|